Access Hollywood reports that ratings did not rise due to the publicity surrounding the Aqua Teen Hunger Force campaign in Boston. The Seattle PI reports Jim Samples, the head of the Cartoon Network resigned Friday in light of the campaign.... Read more →
Susan Getgood of Marketing Roadmaps writes a good thoughtful post, which ties up the loose ends of the Aqua Teen Hunger Force/Boston Bomb scare incident. She asks a question: "That's the ethical issue: what is the responsibility of a marketer... Read more →
Charlene Li writes about the ROI of blogging and provides a framework for measuring the ROI of a company’s blogging efforts in her post, “New ROI of blogging report from Forrester,” the post is a companion to Charlene’s for fee... Read more →
The Campari campaign is interesting because of its integration across a number of social media websites. As reported by Kami Huyse a month ago, the campaign did have a number of campaigns running on YouTube, Flickr and MySpace. The YouTube... Read more →
The Federal Trade Commission made a formal announcement that companies participating in word of mouth marketing activities must ask any participants to reveal any compensation they receive. Annys Shin of the Washington Post writes about the announcement in “FTC Moves... Read more →
If you are building a social media company, one way to ensure more people use you is by partnering with other web 2.0 companies. WordPress, Six Apart with Typepad and Moveable Type and other blog publishing platforms all encourage software... Read more →
My post about the blogger endorsing products without revealing their connection with an advertiser back in June received a few comments and conversation from fellow bloggers. I recently attended the 26th annual Marketing Research conference for the American Marketing Association... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.