Whoever came up with the idea of dumping hundreds of butterfingers on Boston's Copley Square, next to a sign about New England Patriot receiver Wes Welker, certainly knew how make a gesture in poor taste, shame on Pawngo on kicking... Read more →
Laura Lake at about.com's marketing section suggests there is not very much research on word of mouth marketing in a recent article about word of mouth marketing research. I was a little shocked to read Laura suggest this, as I’ve... Read more →
Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In... Read more →
Donnie Baker is one of the most passionate marketers I know. He has a mission in like to teach marketing to the world of nonprofits. I met Donnie two years ago when he met me to talk about volunteering with... Read more →
To follow up my post about Mercenary I spoke with Drew Townson on Saturday, but did not have time to post because of the St. Patrick's Day festivities over the weekend. Drew told me he was new to the blogosphere... Read more →
Following up on my post about more marketers conducting guerilla marketing in the City of Boston I contacted President Maureen Feeney's office at the Boston City council. President Feeney will not be able to make the AMA Boston’s guerilla marketing... Read more →
Justin Kirby is a co-editor and -author of the new book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Justin recently contacted me to ask my opinion about his ten predictions about word of mouth marketing he made... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.