Word of Mouth Marketing Feed

Larry Weber's "Marketing To The Social Web"

Larry Weber, the founder of the W2 Group and Chairman of the Massachusetts Innovation and Technology Exchange has written a useful and helpful guide to the world of social media in his new book, "marketing to the social web." In... Read more

Mercenary Audio Story: Drew Townson Responds

To follow up my post about Mercenary I spoke with Drew Townson on Saturday, but did not have time to post because of the St. Patrick's Day festivities over the weekend. Drew told me he was new to the blogosphere... Read more

Boston Marketers To Talk About Guerilla Marketing

Following up on my post about more marketers conducting guerilla marketing in the City of Boston I contacted President Maureen Feeney's office at the Boston City council. President Feeney will not be able to make the AMA Boston’s guerilla marketing... Read more