The Society for New Communications Research, a non-profit that explores how social media influences business, nonprofits, and Government has annouced their call for entries for the 7th Annual SNCR Excellence in New Communications
These awards honor
the work of corporations, governmental and nonprofit organizations, educational
institutions, media outlets and individuals who are innovating the use of social
media, ICT, mobile media, and collaborative technologies in the areas of
business, media, and professional communications.
Awards are granted in six
divisions: Academic, Corporate, Government, Media, Nonprofit/NGO, and Technology
Innovation (for New Communications and Social Media Technology Vendors), and in
8 categories: External Communications & Communities, Influencer Relations,
Internal Communications & Communities, Measurement & ROI, Mobile Media,
Online Reputation Management, Social CRM, and Social Media
The winning case
studies will be published on SNCR.org,
and the winners will be honored at the 2012 Society for New Communications
Research Symposium & Awards Gala, which will be held November 8-9 at
Stanford Park Hotel in Menlo Park, CA.
Award Entrants will receive an invite to this event and a discount of $75.00 on
and the online entry form can be found here.
The final deadline for submissions is Friday, September 7th, 2012 at
For more information, contact
firstname.lastname@example.org or +1 (408) 825-9288.
As a Founding Fellow of the Society for New Communications Research, I attended the 2011 SNCR board meeting here in Cambridge Massachusetts; we had a great dinner at a local restaurant in Harvard square. As part of the board meeting all of the Fellows were asked to give our opinion on trends in social media.
In response to a question about the level of knowledge amongst Millennial about social media, Dr. Nora Ganim Barnes, Umass Professor and Chair of the SNCR Research Committee, stated that marketing students don't have the necessary training and classes in social media and digital media to be prepared for the new media workforce. She went onto give her opinion that Colleges and University marketing and communications leaderships value theoretical research over applied social media research. And that currently social media research for marketing is still in its early stages, the Professors not having had very much time to form opinions and research on As a result even if a professor achieves wider recognition in the social media and media community from applied research on social media there's less payoff to the professor because theoretical research is favored.
Dr. Ganim Barnes explored the state of social media education in the U.S. when she developed a program of classes on social media, and to put the classes together she looked at what was currently available in the United States; she did not find very many classes on social media being held. And so she developed her classes from scratch.
Marketing and communications students are not being prepared for the new communications, and as a result only those students, while at college, who realize that they much educate themselves are taking steps to secure internships in social media, to gain the necessary experience and expertise they need to land jobs in marketing and communications once they graduate.
Jonathan Salem Baskin, SNCR Senior Fellow and author, talking about the histories of social media. He writes about marketing on Advertising Age. He used to be in marketing at Blockbuster and Nissan.
Inspiration: Talking with his daughter, about the history of technology, and how he grew up without cell phones, computers and no Facebook. Inspired him to look at the history of social interaction before the Internet and the web.
1950's: Jonathan looked at how social people were in the 1950's. Lot's of civic and fraternal organizations. Primary education, PTA's appeared in the 50's. Self-improvement, ideas and books. Religion and church attendance doubled.
Social Experience is NOT NEW!: Social behavior is not new, in fact its really old stuff. For example, folklore is crowd sourced knowledge. The oral tradition is a wiki.
Questions for the Book: If you took technology out of the equation, what questions are relevant today regarding social experience? Are we renaming what's old? Marketing is just a small part of my experiences in social media. Is the past prologue?
Community: Community used to mean something very different. Medieval villages had walls. Formerly the idea of a community was a place with walls, and if you were part of it. There was a hierarchical order. There was a shared purpose. Communities were filters of the world. Villages were not always sustainable, and begs the question should online communities always be sustainable? Rather they may disband once their purpose has ceased to exist.
Engagement: Looked at the Union Movement in the 19th century. Why did people engage in unions. Engagement was dependent upon the context in which it occurred. People got involved because they felt they had to. The industrial revolution, the context, was more important than what they got out of the engagement. That frames the question for communities today, what do people need to do, rather than what we want them to do. Meaning over opportunity. You could not join the Union Movement without taking on responsibility or having great risk. Today, marketers don't expect community to take responsibility, but in leading theory on community giving people responsibility engages people.
Credibility: Understand truth and credibility. For the faithful, religion had the most credibility. Narrative, you need a story, or is a story. It's also first person. The story is incomplete, and it is getting added to over time. Think about the trail you undertake on Google search.
Crowdsourcing: First chapter he focuses on the Terror. Bread prices do not fall. Throughout history people thought that the crowd destroys traditional authority. Replaces it with new autocratic while less qualified. Today the bloggers are the same as the old guys (journalists) is that better than what we had before? Lowest common denominator conclusions rarely the best.
The question for me then, if social media and social interaction is not new, what is new?
Francois Gossieaux & Scott Wilder presented the latest findings from the 2010 Tribalization of Business Study.
The study, now in its third year, and sponsored by Deloitte, Human 1.0, and the Society for New Communications Research looks at how companies leverage communities and social media as part of their business.
More than 350 companies participated in this year’s study, bringing the total number of companies profiled in the study to date to over 1,000.
Age: More than 3/4 quarters who participated have communities are less than three years old. Could mean that for certain communities there is a life circle, for example, at Adobe, they run the communities for a period of time, and then shut them down.
Active Community Members: Only 5-10% of your addressable community will participate in your community.
Type of Community: A lot more people are taking a federated approach to community management. Companies engage people where they go online in communities.
Top Business Processes: Knowledge management scores high as a factor in reasons for starting communities. Marketing is driving a lot of this, rather than the disciplines that cover those areas, Scott Wilder suggested because marketing is looking for ancillary benefits from those efforts.
Business Groups Involved in the Community: Marketing is big, finance is small.
Who Manages the Community?: Marketing, PR, and the community department are all managing the department.
Focus of Community: 58% focused externally, large majority are external, or internal. A minority of companies are thinking about how they can leverage their employees to support their community.
External or Hybrid Community Focused: Focus is customer. Few look at detractors, despite the potential benefits if you can turn a detractor around.
Activities in the Community: Many companies are providing more activities within their community.
Business Objectives: Reducing customer cost of acquisition grew dramatically.
Objectives Least Successful: Unsure, and increase sales are high. Increase sales is on both ends of the scale with the participants.
Analytics Used in Communities: Number of visitors, how often people post or comment, number of active users, and number of repeat visitors.
What Makes a Community effective?: Ability to connect with likeminded people, ability to help other people, moderation.
Biggest Obstacles: Getting people to engage, getting people to come back, attracting people, and finding enough time to manage community.
Managing Communities: 84% managed internally.
# of People Managing the Community: 51% part time people. Big problems with the number of people available to manage community from companies.
Community Pilot: 53% of companies piloted the community. Dynamics of small community different from a large one.
Concept to Launch Timeframe: Lots of communities stayed in pilot stage, things are moving faster to launch.
Ambassador Program: Only 19% of companies have an ambassador program.
Content Development: 65% have internal content developers. You never have enough content for everyone.
Did you Engage with Tribal Leaders?: 73% of companies said yes, they engage.
Lurkers in Communities: Only 16% are capturing data about the community.
Impact on Business Processes: 24% of have embeded processes.
Future Investments: 24% are investing, same as last year. Expect tilt of funds towards time investment.
Most programs are marketing programs.
Most are company and product centric.
Disconnect between objectives and what contributes to success.
Lack of engagement with influencers - tribal leaders/ambassadors.
Need to encourage employee involvement and tribal matching.
Lack of internal infrastructure.
Companies don't understand that tribes hang out in different places.
Nora's research focuses on social media usage by each of these groups.
Social Media Policy for higher ed - lots don't have a policy. And most have a student who is writing a blog!
Usage of Social media for higher ed - Everything is going up, Facebook, blogging and Twitter.
Measurement for Higher Ed - In 2009 first time google analytics popped up.
How Important For Recruiting Strategy - In the main important, but not as overwhelming as you would think. Deans of Admissions are older, and many still not convinced that direct mail isn't the way to go!
Do you monitor Social Media? - Yes, 73% are checking their online conversations.
Leading nonprofits are masters of social media, you can volunteer, donate in social media. 97% of the top 200 charities use social media.
Twitter - 90% of the top 200 charities in the US are using Twitter.
Facebook - 96% of the top charities use Facebook.
Blogging - 65% of the top 200 are using blogging.
Metrics - Charities are winning the prize for social media analytics, ahead of all the other groups, Inc 500 etc.
Company has to make a corporate decision to have a blog. Many of the Fortune 500 have blogs, but you cannot find them on the home page or in search. Once you get into a search engine you can find a blog.
Blogging - 116 have blogs, or 23% of Fortune 500 companies. 22% in 2009, and 16% in 2008
Number of blogs in the 1-100 highest but the numbers have declines. My analysis, lots of consolidation in the industry because of the recession.
Blogger Behavior - 90% of companies respond to comments and email.
Twitter - 60% of the Fortune 500 have Twitter accounts. Everyone likes Twitter. Up from 35% in 2009.
Charities are dominant in social media, higher ed is best in social networking, and Fortune 500 is good at LinkedIn.
This week Umass Dartmouth's new study on social media usage by the Fortune 500 was published. The study tracks how Fortune 500 companies are using corporate blogs, Facebook and Twitter. The quick synopsis is that Twitter leads, Facebook second, and blogging is lagging.
23% of Fortune 500 companies blog. Up 1% from 2009.
56% of Fortune 500 companies are using Facebook.
60% of Forutune 500 companies have a Twitter account.
Dr. Nora Ganim-Barnes will be presenting the results of her study this week at Stanford in CA at the Society for New Communciations Research Gala and Research Symposium. Nora is a colleague and head of research for the society, I'm a founding Fellow of the society. I'll be here in the bay area this week, and also I'm holding a tweet up tomorrow night at the Stanford Park Hotel, sign up if you can join me.
There's an inside joke at the Society of New Communications Research, we use the acronym SNCR, pronounced Snicker.So with the SNCR symposium and gala up this next week in California, I was surprised to learn SNCR was the most tweeted phrase for Halloween, until I did a double take and realized the real Snickers Bars are hot this Halloween season on Twitter.
From E.Life, a social media monitoring and analysis vendor, the company tracked 11 top candy brands from October 20 to October 27 to find out the top candy.
Here's E.Life's release:
Snickers (SNCR) Gets Most Tweets for Halloween, Followed by Candy Corn, Hershey's, Reese's and Twix
What candy brands are being talked about on Twitter in the week leading up to Halloween? E.Life, a social media monitoring and analysis vendor, tracked 11 top candy brands from October 20 to October 27 to find out. The results show that the most-mentioned candy was Snickers, with 5303 tweets over the one-week period. Candy corn came in second, with 4592 tweets. Hershey's was third, with 3591 mentions. 100 Grand received the fewest tweets, with just 46 people tweeting about the brand.
Other findings include:
* Snickers was often mentioned in relation to a Halloween-themed commercial, which was tagged by hundreds of people as #creepy. Twix commercials were also discussed often, with comments from a number of women who said they promote cheating and lying.
You can find out more about the SNCR Symposium and Gala, where you can share some Snicker bars with all of the Fellows and attendees.
1. Find a compelling human story that connects. 2. Simplicity and brevity matter. 3. Humor works. 4. Honor your brand personality and values. 5. Let go of control. Empower the best storytellers. 6. Take risks. 7. Forge your own template – then reinvent it. 8. Be “flexible” on ROI; focus on learning. 9. Consider Call to action and Community.
Symposium - Stanford University, Frances C. Arrillaga Alumni Center, Lane/Lyons/Lodato Rooms, 326 Galvez St., Stanford, CA 94305-6105
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.