I believe social media marketing, or social media engagement in a corporate setting comes down to four processes, 1. Listen, 2. Triage, 3. Action, 4. Quality control. Which can be defined: 1. Listen - The company monitors the wider community... Read more →
The Ning Blog announces its new pricing structure with three levels of pricing: Ning Mini $2.95/month. Ning Plus $19.95/month. Ning Pro $49.95/month. Each level of pricing comes with a different level of service. Ning Mini provides service for up to... Read more →
Measuring ROI in social media marketing is important because as an industry we need to demonstrate the value social media brings to marketing efforts. And I believe if we can show ROI and value, social media will gain additional budget,... Read more →
I'm reading Paul Greenberg's CRM and the speed of light, just getting into the second chapter where he discusses various CRM related terms. Including VRM, Doc Searls' baby, the idea of vendor relationship management, customers manage their data and relationships... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.