Semantic Marketing Feed

Gaining Customer Insights Using Semantic Technologies For Response, Engagement & Innovation

Last night I moderated a panel discussion about semantic technologies for the Boston Product Managers Association. Christine Connors, Sean Martin and Mike Spataro were on the panel, and many audience members participated with questions, comments and insights. The biggest takeaways... Read more

Measuring Brand Experiences In Social Media

What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product development by keeping tabs on the pulse of the marketplace,... Read more

Social Media Maturity Index: Finding Social Media Engagement Leaders

Develop a blog, start a Facebook fan page, create a Second Life Island; all efforts in building a social media infrastructure that can be used to engage customers and community. Yet, launching a social media website is no indicator that... Read more