Given Google's new announcement about its plan to root out content farms, is there ever a place for creating a website that aggregates content, or encourages people to submit content in return for just a commission or the honor of... Read more →
Building community takes time. You have to encourage participation, and sometimes kick start the conversation by asking questions yourself or requesting help from friends willing to ask or answer questions in the community. When I helped start the AMA Boston... Read more →
Danah Boyd a researcher at the Berkman Center recently gave a presentation at the personal democracy forum; the presentation suggests that people are using a particular social media dependent upon their class, social position and race. After listening to this... Read more →
What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product development by keeping tabs on the pulse of the marketplace,... Read more →
All's fair in love in war, however, there are some things you just don't do in the world of online advertising. Such as use a trademark keyword within the text of an ad. One online community service provider, Mzinga is... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.