Want to contact John about speaking at your event email John Cass.
John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and is a Founding Fellow of the Society for New Communications Research, a nonprofit think tank on how social media is being used by business, the media and society. Currently John is SVP of Marketing at McDougall Interactive, and is based in Boston, Massachusetts.
Future Speaking Engagements:
Past Speaking Events:
Authority Marketing Seminar: Web & Content Seminar for Search + Social, Crowne Plaza Woburn, November 19th 2014
The Art of Agile Marketing: How Geek Theory Helped Creative Teams Increase Productivity, business2Community Webinar, July 10th 2014.
Building Digital Influence and Authority: Powerful New Ways to Deliver Your Message Direct to Customers, Westchester Fairfield PRSA May 14th 2014.
Search & Social Seminar, McDougall Interactive, November 6th 2013.
SprintZero: The Physics of Agile Marketing, San Francisco, CA, June 11th 2012.
Content Gardens: How Companies Engage in Social Media, Generate Content and Avoid Getting Kicked Out of Google at Babson Marketing Association at Babson College, February 6th 2012, Boston, MA.
Content Gardens at Babson College, Februry 6th 2012,
Content Gardens at Emerson University, January 25th 2012, Boston, MA.
Content Gardens at Northeastern University, November 18th 2011, Boston, MA.
Content Farms & Content Gardens: Do you bring a watering can or pen? at Tech Day Camp October 22, 2011, Eastern Nazarene College, Old Colony Campus, 180 Old Colony Avenue (Free Parking) Directions
Central Virgina American Marketing Association, Feb 15, 2011, 5:30pm to 7:30pm, The Doubletree, 990 Hilton Heights Road, Charlottesville, VA.
ConvergenceSouth: PitchCamp, October 2nd, 2010, 9:00am - 11:45am, Greensboro, NC.
Social Media Cafe, September 7th, 2010, Manchester, United Kingdom.
Greensboro Social Media Club, August 2nd, 2010, 6:00pm, Greensboro, NC.
The Technology Industry Group of Combined Jewish Philanthropies, Social Media: What you need to know to make friends & money, Thursday, October 8, 2009, 6:30 p.m, Boston University Hillel, Boston, MA.
#IceSocial TweetUp, Freemium Business Models Served With Premium Ice Cream, September 24, 2009, 6:30pm, Arlington, MA.
Boston Product Managers Association, Mining the web for customer insights using semantic technologies, September 17, 2009, 6:15pm, Burlington, MA. Panel Moderator.
Northeast Association of State Transportation Officials, How to use Facebook, Twitter, YouTube and other new social media to communicate the message, June 23, 2009, 12:30 p.m. to 2 p.m. Boston, MA.
New England Xpo for Business, May 19, 2009, Boston Convention & Exhibition Center, Boston, MA.
PowerPoint:John's SlideShare presentation from the NE XPO.
Digital Impact Conference, PRSA, April 30-May 1 2009, New York NY
Keynote speaker - Next Generations Economic Conference - West Point Chamber of Commerce - April 23rd 2009, West Point, NE.
E-Defense - Winning Strategies for Online Reputation Management Feb 11th 2009 Cambridge, MA at Weber Shandwick 8:00am - 9:30am Downtown Harvard Club of Boston Contact Bridget Morrissey at 617 520 7017 for more details
Enterprise 2.0: Panel discussion on how companies are using social media. Boston Social Media Club. June 13, 2008. Woburn, MA.
Keynote Conversation Breakfast Keynote Conversation with Richard Binhammer, Lionel Menchcha, and John Pope April New Comm Forum, (Society for New Communications Research) April 22 - 25, 2008, Vineyard Creek Hotel & Spa, Sonoma Country, CA.
-SNCR Research Presentation: New Media, New Influencers & Implications for the PR Profession, Thursday, April 24th - 3:15pm - 4:15pm John Cass, SNCR Fellow, Jim Cahill, Emerson Process Management, Wendy Harman, Red Cross
Guest speaker at Principles of Marketing & Direct Marketing Classes - Johnson & Wales Marketing Classes, Rhode Island, 12:30 PM - 2:30 PM, October 24th 2007.
Latest Trends in Corporate Blogging - Connect with your Audiences in a World of Social Media Yankee Chapter of the International Association of Business Communicators, Northeastern University, Boston, 6:30 PM – 8:30 PM, October 22nd 2007.
Blogs, podcasts, YouTube and More: Using Social Media for Marketing. Tucson Chapter of the American Marketing Association. Tucson, AZ. 11:30am, October 11th 2007.
Marketing with Blogs - Ektron User's conference, Boston. September 12th 2007
Customers are willing to talk if you are willing to listen:
Marketing with Corporate Blogs - Boston Chapter of the American Marketing Association. July 11th 2007
Marketing Benefits of Corporate Blogging - Executive MBA class Whittemore School of Business, University of New Hampshire, Durham, NH. June 9th 2007
Face Your Fear: Marketing with New Media - National Arts Marketing Project Workshop for the Greater Boston Arts & Business Council at Foley Hoag LLP, Boston, MA. Friday, May 11th 2007
Panel Discussion and Moderator - New Communications Forum, Las Vegas, Nevada March 7-9th 2007.
Historic Road as a Community Brand: The Marketing Opportunities - The Historic Roads Conference, Boston, MA. Saturday, April 29th 2006.
The Science of Making Money with Search - Digital Sandbox Day at the American Business Media Association, March 16th 2006.
New Trends in Search - New Communications Forum - Palo Alto, CA, March 1st 2006.
The New Realm of Digital Influencers - Navigating the Blogosphere - Yankee Chapter of the International Association of Business Communicators, February 23rd 2006.
Demystifying Blogging: What is it and what does it mean for smart arts marketers? - National Arts Marketing Project Workshop for the Greater Boston Arts & Business Council, Wednesday, Boston, MA, November 9th 2005
Chapter Luncheon Presentation on Blogging - Lincoln Chapter of the American Marketing Association, Lincoln, Nebraska. Wednesday, October 12 2005.
Buzz Marketing: Using Blogs, Forums, Conversations and Community to Build Brands and Traffic - Business Blog Summit & Conference, San Francisco, California. August 18th-19th 2005.
If you would like to have me speak at your event or organize a book signing. Please email me.