Richard Binhammer of Dell and I have been crossing swords on Twitter… something I did not intend to do, rather my questions to colleagues in social media land were never really to Richard or Dell, but a deeper question about... Read more →
The question of how you deploy social media within a large multi-brand company, really comes down to budget, which department is going to pay for the resources to set up a social media program? Different companies have taken alternative approaches... Read more →
At the Society of New Communications Research Symposium last week, one panel discussion stood out, David Parmet's company social media case study review. People from Coca Cola, Dell, Scuderi Group, SUN Microsystems, General Motors took part. Christopher Barger's social media... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.