Cartoons featuring blogging are interesting, but how about a blog cartoon? Here I am getting back to Scott McCloud's idea that if we had all continued drawing from childhood, we'd be writing and drawing comics rather than just writing.
I am getting married this coming April, when I went shopping for engagement rings I must have gone to about 10-12 diamond merchants, maybe more.I learnt all about the process of buying diamonds, but in the end, I selected a store based on a referral.It’s amazing when you think about the power of viral marketing.A friend’s endorsement really does make a difference.I selected Adco Diamond in downtown Boston.I was excited to discover their website.Why, well it is a business comic website.The site contains cartoon drawings of the owners of the diamond business explaining their diamond buying and selling process. Adco is a small business run by four members of a family.When you see their site, I really get a sense of who runs the business and its personal nature.
Now the site has a few problems when is comes to optimization for search engines, its all in flash, but I think by placing text at the bottom of each page, say 250 words on a page Adco Diamond would be able to optimize their site.
A picture is worth a thousand words they say. I think this is true. I'd like to throw out the typical boring business letter and use business comic letters instead. Another way to use comics is on the web, here is Scott McCloud's take on using comics on the web.
You definitely need to read Scott McCoud's book "Understanding Comics." Scott is a famous cartoonist, who wrote his first book about comics before the web and during the height of the comics’ craze of the 1990's. New styles of graphic novels were being developed in the 80's and 90's and there was a booming market for graphic novels. I read Scott's seminal book while working at Portent Interactive, an interactive agency in Seattle, Washington. The President of Portent and I were thinking a lot about the value of brand and the design of web sites when we both read Scott's book. Rather than using prose, Scott wrote the book in graphic textbook style. Scott used comic panels to describe the tenets of comics. I think the book's description of how to develop good comics is useful to any creative or project manager.
After reading Scott's book I immediately thought about the poor results I had produced from some business sales letters I had sent over the years. What if instead of using prose, a customer read a business comic with real cartoon panels when they opened your letter? I think that customers would at least read the entire business comic letter, whether the product or service is sold is another matter. I even hired a cartoonist, and we sold a web-based comic to a bridesmaid and prom dress manufacturer called Dessy. But as yet I have not developed a business comic letter. Let me know if you have ever used this technique and its success.
PS. Those readers of the Puget Sound Business Journal may remember the City of Tacoma's regular comic panels promoting a move from Seattle to Tacoma. I think it’s a very effective campaign
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.