I hate marmite; it’s the most disgusting stuff you could ever eat. There's typically a love it or hate it relationship with marmite. My spouse loves the stuff, and she's an American. I read today that Paull Young is smuggling... Read more →
Brand is about providing value to customers, systematically and repeatedly. When a company makes a promise to a customer that promise has to carry over into every aspect of the company’s dealings with their customers. Make a promise to produce... Read more →
Getting a high rank on Google does not necessarily translate into traffic and a response from customers, so says Ian Lurie of Portent Interactive in my interview with him last week. Why, is that I wondered, maybe its partly to... Read more →
Elizabeth Albrycht's blog CorporatePR recently had a very interesting posting discussing how brands are now created after the "Internet Revolution." The greater access of customers to talk and discuss how a company achieves operational excellence or not, and then publish... Read more →
When you think of the word brand, what comes to mind? I believe that people often think of brand as a logo, for example the Golden arches of McDonalds or the mermaid of Starbucks. These logos are not really brand.... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.