Shel Holtz recently wrote a post about persona management software; this software enables people to manage multiple social networking accounts remotely. Shel made the strongest recommendation that organizations and companies don't use such tools because of the potential for a... Read more →
Shel Holtz writes an important post, "The PR industry must condemn massive, automated sock-puppetry." Aaron Barr, CEO of HBGary Federal is providing software to companies that allow management of personas in social media. And that HBGary Federal is seeking to... Read more →
Astroturfing is a term that developed from political campaigns where political candidates packed voter meetings with their own supporters and staffers. On the web it means that you have an employee or company representative promote a company, without revealing their... Read more →
The Federal Trade Commission's updated guides governing endorsements and testimonials went into effect on December 1st. When I first heard about the new guidelines, I'd wondered if anything had really changed, in a word, no for non-celebrity endorsers, who have... Read more →
Todd Defren finds a bad example of astroturfing in an agency proposal and laments about what the good guys can do. "When such deluded and scornful approaches are discovered and outed by the blogosphere, the bad guys will blithely skip... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.