As an author I know what it takes to plan, design and launch a well-executed book. Ash Maurya has done this with his excellent book, "Running Lean: Iterate from plan A to a plan that works." The book describes the... Read more →
I thought Scott Brinker's recent description of where marketing is today was one of the best I've seen in the industry. "digital world didn't happen overnight. It's been the progress of the evolving Internet for the past 20 years. But... Read more →
Ever since I worked at Forrester I've been interested in the topic of analyst relations and marketing, how companies approach analysts from a PR and marketing perspective, but also how analyst firms market themselves, especially with the changing nature of... Read more →
I recently wrote a blog post about a made-up Google search update called Parakeet, the focus of the update would be to encourage site owners to create quality social interactions to mimic the social interaction that occurs in blogging communities,... Read more →
Nick Muldoon wrote a great blog post on his thoughts about the SprintZero: Physics of agile marketing June event in San Francisco. I was going to write a comment on Nick's blog, in answer to several points he raised, but... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.