Agile marketing is a process for managing marketing campaigns, it uses the ideas developed from agile development. A group of marketers who are practicing the method have come together to develop the first industry wide conference on agile marketing in San Francisco on June 11th. I'm one of the organizers for the event.
For the last few years I've been collaborating with Frank Days on the agile marketing podcast. And also working with the community on the development of the agile marketing facebook group. As well as integrating agile marketing practices into the work I've been doing for the companies I work at.
The marketing community thought it would be a great idea to hold a collaborative event where marketers share and learn from one another, but also seek to define the operating principles of agile marketing. We've also partnered with the Inbound Marketing Summit, and holding a panel discussion on the topic on the 12th of June, also in San Francisco.
Sign up for SprintZero the agile marketing event for marketers on the 11th of June, or join us on the agile marketing facebook group as we discuss the operating principles of agile marketing.