The existing world of marketing is broken. I say this because everything has changed in the last 3-4 years. Content channels have grown, mobile is becoming more dominant, tablet’s and their eco systems are emerging; where once the web was... Read more →
Robert Udowitz, Principal of RFP Associates, works with communications managers to develop PR agency RFPs that work. Often the managers don’t have a lot of time to put PR agency RFPs together; managers are busy, and so have to work... Read more →
The modern age strained connections, partly because we are no longer as reliant on the family and friends. Though I'm sure this last recession has been a reminder to all of the importance of those unbreakable bonds. One idea that's... Read more →
Wikipedia is the most important site on the web. Many of its pages have a number one top ranking on even the most highly trafficked keyword terms in search engines, while the site dominates on any obscure term in Google.... Read more →
It all started with a tweet from @umassvdc Umass Boston's Venture Development Center. @umassvdc "Dear Boston, you are creating way too many tech jobs. Please slow down while your universities catch up preparing workers. Thanks." We should have fewer jobs?... Read more →
Social media, social media, social media! In recent years that has been the mantra many marketing executives have heard as consumers shift their media viewing practices to digital, and as a result marketers have had to adjust their marketing programs.... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.