Managing Themed Days With Agile Marketing

In the March edition of Fast Company, Jack Dorsey, Executive Chairman of Twitter and CEO of Square is interviewed. I found this description of his time management during the week interesting, "All my days are themed. Monday is management. At Square we have a directional meeting; at Twitter we have our opcomm [operating committee] meeting. Tuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and culture. It works in 24-hour blocks." He splits his time between Twitter and Square.

One aspect of this time focus during a single day is that you have more time to spend on single problems, more time to think, more time to talk, and less distraction from one issue to another.

Agile Marketing is often about progressing through a series of projects. But I wonder do you split out your time during the week to make sure you cover some of the big issues any Marketer or business person needs to think about?

• Competitors.
• Customers.
• Innovation.
• Metrics, reporting and review.
• Project updates.
• Team building.

How can you combine agile marketing techniques with addressing some of the bigger issues?

Make the bigger issues a project within your agile marketing process...