Boeing's Randy Tinseth writes a post about the first 787 Dreamliner delivered to their 787 customer, ANA.
Randy's Journal, the blog, has been consistent in content strategy over the years...information about Boeing Commercial Airline sales, and competitive talk about Airbus. The site always features some great photos of aircraft. I don't think you can do better than review the Boeing blog for a great example of a corporate blog. Randy has an audience in mind, and sticks to content that makes sense to Boeing. He has used the blog as a sounding board against Boeing's chief competitor, Airbus, over the years, seeking to get Boeing's point of view across. The introduction of the 787 was an important milestone for the company.
Congratulations to Boeing on the first 787 delivered!