Recently I was chatting with Gil Press, Managing Partner at gPress, and former Sr. Director, Thought Leadership Marketing at EMC Corporation about the concept of content Gardens.
Gil had an interesting insight, here's what he had to say, and “I think it is particularly relevant when a company tries to define a new product or market “category.”
That market categorization is really focusing content on a topic, vertical or industry. And thinking about how this would work in terms of building a website. For SEO purposes you would consider building a few Content Gardens, though be cautious in this approach, you want to make sure you can generate enough content to support a website.
