Content gardens can be easy and difficult to find. In researching the mutual insurance industry, I’ve developed a list of the top ranked insurance companies by Twitter and Facebook followers and fans.
Now don't get me wrong, the numbers don't always mean a company is running a good content marketing strategy, or an engagement strategy. But big numbers sometimes do indicate signs of success.
Out of the 20-30 or so companies I found several interesting companies to review, and for me State Farm's website stood out as an example of a content garden. I'll review that site in a future blog post; in the meantime here are the rankings for mutual insurance companies for twitter and Facebook.
Facebook is certainly the leading social networking for mutual insurance companies. We see high numbers of fans at 630,000 for State Farm and over 150,000 for USAA the second ranked company. While Twitter has a smaller number of followers, with USAA at 14,000 and State Farm at 10,000 follows. Facebook's lead makes sense, because insurance is going to be b2c, and so many people have adopted Facebook as a social networking technology compared to Twitter.
Facebook Insurance Social Media Rankings
Twitter Insurance Social Media Rankings
