Kathy Klotz-Guest will be presenting her research on best practices for online business video at the SNCR Awards & Anniversary Gala Celebration, check out Kathy's blog post featuring 9 tips on how to optimize videos.
1. Find a compelling human story that connects.
2. Simplicity and brevity matter.
3. Humor works.
4. Honor your brand personality and values.
5. Let go of control. Empower the best storytellers.
6. Take risks.
7. Forge your own template – then reinvent it.
8. Be “flexible” on ROI; focus on learning.
9. Consider Call to action and Community.
Symposium - Stanford University, Frances C. Arrillaga Alumni Center, Lane/Lyons/Lodato Rooms, 326 Galvez St., Stanford, CA 94305-6105
SNCR Awards & Anniversary Gala Celebration, November 5th, 6:00-10:00pm
Stanford Park Hotel, 100 El Camino Real, Menlo Park, CA 94025