SEO is not an advertising strategy; it’s a content marketing strategy.
SEO’s will tell you it’s all about writing compelling content that’s influential, answers people’s fundamental questions, and makes it easy for many people to send a link your way. SEO is closer to good editorial writing than any other discipline.
To be succesful on the web you really need to understand how SEO works, and why then it’s important in building a great content strategy.
