Using Custom Icongraphic Content For Social Media

Maps, graphics and charts that illustrate the layout of the industry, or provide a tool of value have had a big impact in the business of search engine optimization and social media, here are some examples below:
 
1)     Bruce Clay’s Search Engine Relationship Chart has had millions of views since he first developed the chart in 2000, and he has received a lot of business because of the chart, it established him as a thought leader in the SEO business.

2)     I’m told Harry Gold’s company, (from Harry) Overdrive was overwhelmed with leads when he developed the Social Media Map.

3)     Brian Solis’ Conversation Prism has been reproduced many times since he first developed the icongraphic.

4)     And Charlene Li used the Engagement report to launch and establish her new agency’s thought leadership after leaving Forrester Research.

Consider developing an icongraphic strategy for your custom content marketing plan, I think few bloggers and social media influencers always have the ability to create such icongraphics, but it’s a great way to make your content stand out from the crowd.

Bruce Clay’s Search Engine Relationship Chart
 
Harry Gold’s Social Media Map

Brian Solis’ Conversation Prism

Charlene Li’s Social Media Engagement Report