* Bringing everyone together—all stakeholders participate throughout the project lifecycle
* An iterative approach—a series of small projects instead of one massive, indivisible project
* Short cycle times—these smaller projects are generally completed within 1-4 weeks
* Showing instead of telling—quick drawings and prototypes to illustrate and refine ideas
* Objective measurement—establish good metrics and evaluate new ideas against them
* Frequent, open communication—quick, daily meetings to check progress, fix roadblocks
* Minimal bureaucracy—pointless busywork is ruthlessly eliminated (no “TPS reports”)
Scott's point about using an iterative approach with a series of small projects instead of one massive, indivisible project makes a lot of sense. Often marketing departments take on projects that overwhelm their participants. Instead, by splitting up tasks, and producing content, or campaigns that have smaller lead times, you can get more done over time, and show progress quickly.