Just saw an example of great cross selling. While in Basecamp Collaboration software I saw the following notice about 37 Signals new book:
A special offer for Basecamp customers on our new book, REWORK
REWORK, the new business book from 37signals (the people who bring you Basecamp), just hit stores this Tuesday. Today we announce a special offer for Basecamp customers who buy multiple copies of REWORK. Buy 3 or more and you'll get a $10 credit to your Basecamp account. Buy 10 or more and you'll get a $50 credit (pay accounts only, free accounts aren't eligible). Find out how to get your credit, read a few sample essays from the book, check out reviews, and buy the book online or in your local bookstore. We hope you like it!
Isn't this a great example of how to cross promote products through other channels and use a pricing strategy without any real extra cost to the bottom line.
