Doug Haslam writes a great post "
Social Media Top 5: Faces of Death," where he asks if various technologies and ideas are dead, including: RSS, Twitter making money, Blogging! Technorati Tags and Marketing.
I cannot let the last one go.
No, no, no, marketing is not dead; it’s only just starting to live.
You see despite many zealots’ efforts at explaining to everyone that traditional marketers are an evil bunch of spam pushers, the ivory tower folks never completely subscribed to the concept of promotional pushing, and the reason is it’s all a matter of semantics.
When I say marketing, images of slimy sales people and spam email arise; marketing is seen as the process of selling more stuff. But in an alternative universe inhabited by marketing graduates and professional marketing directors who aren’t afraid to fight the good fight with business executives, they know that marketing really means listening to customers to make a better product, so we can sell more stuff! A subtle difference I know, but an important one, yes I hate to break it to the zealots, but marketing really is about listening.
Hey, guess what, the web has come along, and its interactive, marketers can now listen and chat with customers easily, and really that's what marketing does best if executed well. So instead of social media sounding the death knell of marketing, social media will breath new life into the concept, and marketing enthusiasts will be able to break out of the dungeon and finally get to practice all of the four Ps not just the P of promotion.
As For The Rest: RSS, Twitter, Blogging & Technorati
RSS is definitely not dead; maybe experienced users should start a using an RSS feed reader month! But I agree with Doug RSS provides some great tools for widgets and syndication.
As for twitter, we shall see, I think twitter search ads make sense, I’d love to see Twitter develop an ad server, if they did Twitter would have a real time ad server, something even Google cannot do, have you noticed there are no ads next to the twitter steams on Google real time, the reason Google’s ad servers are several hours out of sync. If Twitter can develop a better Adwords server they will make money, lots. Plus, I look at Twitter search more than I do Google now, though through my clients, if Twitter can partner with the big Twitter clients to share revenue, even better.
Blogging has been knocked a little because of other social networking technologies, but as my post earlier this summer about the
PR blog week 2004 crowd reveals, long time PR bloggers continue to blog. Blogging works within how the eco-system of the web works, if many bloggers have conversations about a topic they can easily swamp the Google search results and influence an entire community through their own audiences.
Don’t think of individual bloggers when you think of blogs, rather think of the all the bloggers who make up the community, and the conversations between them, those ideas and the dialogue is what drives innovation, product recommendations and civic discourse.
Doug, I did see a study recently that indicated Technorati's traffic volume had increased recently against other popular blog search engines in the last year, but don't recall the chart, it did give me a double take on the search engine.
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