Now that social networking, social media, Twitter and Facebook have grown in importance, does a business blog have a role to play in your corporate communications strategy?
Yes, because blogs work well and differently within the eco-system of the web. Here are three reasons for blogging.
1) If you want to build a connection with other bloggers in your community you will need a blog to add credibility.
2) Twitter is good for 140 characters, but as you may have noticed with all of those retweets, you have to give people a place to go to in twitter. A blog with comments gives followers a great landing page.
3) A blog is your website, not just a page in a social network. Think of the open web as a social network, with Google and other search engines as the tools people use to find other blogs. A corporate blog gives people a place to go to in the open web that represents your company, and enables them to interact with you.
Yes, because blogs work well and differently within the eco-system of the web. Here are three reasons for blogging.
1) If you want to build a connection with other bloggers in your community you will need a blog to add credibility.
2) Twitter is good for 140 characters, but as you may have noticed with all of those retweets, you have to give people a place to go to in twitter. A blog with comments gives followers a great landing page.
3) A blog is your website, not just a page in a social network. Think of the open web as a social network, with Google and other search engines as the tools people use to find other blogs. A corporate blog gives people a place to go to in the open web that represents your company, and enables them to interact with you.
