In for 8:30am, checked out my new office at ideaLaunch. The ideaLaunch offices are right on the border between the Rose Kennedy Parkway and the North End in Boston.
Met Aaron Robinson for the first time, ideaLaunch's Director of Technology, he has developed all the web applications at the company. Later was given a warm welcome and introduction to the rest of the company by Byron White, President of ideaLaunch.
Met with Byron White to get a deeper understanding of the company's tip and advice center content development process. I will be developing several tip and advice centers for ideaLaunch's core services, content marketing services. Byron and I thought it would be a great time for me to use the process so that I get up to speed in how ideaLaunch develops content for clients for our content marketing services and specifically for tip and advice centers. So I will take the role of the writer and Byron the role of the customer.
Next we spent some time going in depth on the products ideaLaunch provides to clients, and the rest of the afternoon was spent preparing for the trip down to New York for the Search Engine Strategies Conference. Easy trip down talking about marketing strategy and the growing importance of social media in company's marketing plans.
Dinner at Rue57 with the team, I had the salmon it was good.
