Who Should Conduct Social Media In Your Company?

In a company, which discipline is the best suited discipline for social media?

Every individual has the opportunity to succeed in social media, a key component is realizing that the strategy in social media is to be able to listen to customers and the community and interact. That's one reason why I think product management and customer service professionals are more suited than many other professions.

Public relations professionals have always dealt with people so the profession has some advantages because of the need to listen. But I've found that product managers and customer service people build some of the best social media programs.