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September 26, 2008

Keywords Not To Target On Your Blog

Rand Fishkin, CEO of SEOmoz.com, published a video of corporate blogging tips on his whiteboard Friday session. He discusses five tips, I liked what he had to say about targeting a different set of keywords on the blog compared to the main corporate website.

  • A relevant but non-promotional topic.
  • Interlink & cross-brand intelligently.
  • Don't just cover the news.
  • Build blogosphere relationships.
  • Don't keyword cannibalize - Great advice on targeting non-commercial keywords.


SEOmoz Whiteboard Friday - Corporate Blogging Tips from Scott Willoughby on Vimeo.

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  • Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.

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