- Incorporating Twitter
- Incorporating Video
- More space for bigger picture
- Pull down archives show the number of posts per month
- A photo gallery
- Recent posts split by six different categories
This from Christopher Barger, GM's Director of Global Communications Technology
Bob Lutz, GM's Vice Chairman, also wrote an important post, "Working Hard on Tomorrow, Today," about the recent changes at General Motors. The post received over 230 comments. I was thinking it must be difficult to manage that volume of comments, and that it actually would be easier if some sort of threaded discussion was incorporated into the design of the comment section.
What was also interesting that the post was about some of the downsizing at GM, and that a number of GM employees commented on the post. Some of the employees identified themselves, and some did not.
Last week the Securities and Exchange Commission (SEC) announced it was seeking the approval of new guidelines on the use of company web sites for fair disclosure by public companies. Those new guidelines, if approved, may mean that companies can disclose information about their public company on a website instead of having to use a press release or telephone conference.
Jonathan Schwartz Blogs About Changes To Fair Disclosure
Christopher Cox wrote back to Mr. Schwartz in November of 2006, but also posted his response on the SUN CEO's blog, Mr. Cox welcomed the dialogue and encouraged more ideas in light of the expanding nature of the Internet.
Jonathan followed up the letter with a discourse with the SEC chairman, and wrote another post in March of 2007.
“Propose is a new policy under which online communications would fully satisfy Regulation FD’s broad distribution requirement provided that:
• for a webcast (and related slides), the webcast is made available on a company’s investor relations site and notice of the webcast is posted at least three business days in advance or as early as possible;
• for a corporate blog or individual blog of a senior official of the Company (as defined in Reg FD), the blog is linked prominently to the company’s investor relations site; and,
• for a press release, it is posted to the company’s investor relations site within the time periods specified for Form 8K filings.”
And Mr. Schwartz went onto to recommend several rules for ensuring any public company online communications satisfied Regulation Fair Disclosure, which you can find in his post.
In fact if you take a look at SUN's investor relations website you may be looking at the company archetype investor relations website of the future, with RSS feeds and links to CEO, Jonathan Schwartz's blog.
For more information on Regulation FD or Fair Disclosure check out these listings:
Brian, I wonder if you can clarify whether you consider the types of posts on the SUN website could be described as a social media press release. There are definitely some of the same elements, RSS specifically, but I also thought the version on the SUN website was a lot more basic.
Increased use of data analysis by newsrooms was one finding from the report, “The Changing Newsroom,” by the project for the excellence in journalism by the Pew Research Center's Project for Excellence in Journalism (PEJ). The results make interesting reading regarding the impact of the web on the state of journalism. Read the report, it is intriguing, depressing, and hopeful.
"Orlando Sentinel editor Charlotte Hall called the creation of a data team the “single most significant innovation” to come out of the paper’s 2007 reorganization in terms of generating new reporting skills for both the web and print versions of the paper. The team brought together everyone at the paper responsible for gathering data for listings, then melded them with library researchers and archivists, a reporter trained in computer-assisted reporting (CAR) plus an editor who had been a high-level database researcher. Their job, she said, is to mine data, then work with other teams across the paper to develop stories based on that data. Initial results have included front page enterprise stories on local restaurants and housing foreclosures."
"For bloglines, we want to do a "citation search" for imediaconnection.com. That will tell you how many posts on the internet link to iMedia Connection and any of its sub-pages. This number should be close to the Technorati links number. Have a look and compare."
Basically the citation search gives you the number of articles listed in bloglines that cite a keyword phrase with a link.
The results tell use more about people's use or none use of brand keywords when linking to companies, than anything else, though the high number for Amazon.com does confirm Amazon.com’s early lead and continuing dominance in affiliate marketing.
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.