squared circles - Clocks
Originally uploaded by Leo Reynolds.
Shel Holtz writes a great post about the time it takes to blog for a busy executive. He argues that CEO’s and executives cannot afford not to blog. He suggests the medium is so useful and such a great way to connect with many more people than other channels every executive should consider using the technology.
Shel provides some great insight and perspective on the subject of time and blogging, one that I was researching more extensively last year, when I collaborated with a few colleagues on an article about time and blogging.
I wrote about the article project on PR Communications, and also used my Effective Corporate Blogging Facebook group to coordinate the project. Unfortunately, our group ran out of time and I had to focus my own time on some SNCR studies. Hey, that’s rather ironic don’t you think. J
Andy Komack, President of KoMarketing Associates was one of my colleagues who worked hardest on the time and blogging project; he published an article recently about the ROI of blogging, which is a related topic to time and blogging because if people don’t think there is any value in blogging, no ROI, the likelihood of participation is reduced. Andy is intending to publish some of the research he conducted for the time and blogging project in the future.
I’d love to hear more views and read more articles on the subject, link to your favorite articles or let me know what your struggles have been with blogging and time.
