Growing Corporate Social Media Marketing

As the new channels have become available to marketing to conduct dialogue with customers, marketing will start to dedicate more resources towards a dialogue strategy.

Many leaders will be unconvinced of this approach, therefore critical for the growth of social media marketing will be the establishment of traditional marketing measurement benchmarks.

As social media marketing strategy proves itself with numbers, more programs can be tested, and the social media marketing organization will grow.

The mantra of the social media marketing manager should be test and measure.