Four Corporate Blogging Reviews

A group of students from the University of Oregon have been reviewing Fortune 500 company blogs for their Advanced PR writing class.

Alison Nicole Grise reviews the eBay Developers blog - The blog receives a poor rating for a lack of interactivity, there's no ability to comment on the blog. 40 out of 80.

Jean Kim reviews all of the Microsoft blogs, well actually Jean focused o the Microsoft Higher Education blog - the review was a little confusing as Jean jumped around from the higher Ed blog to other tech blogs. However, Jean did say that the Microsoft blogs were very technology focused, and that when she thought the blogs were not very interactive or responsive. 49 out of 80.

Sarah E. Essary reviews the Inside Nike blog - Sarah rated the Nike blog as good, but had some problems with the black background, and the inability to be able to comment on posts.

Stephanie L reviews the Yahoo! Search Blog - The blog received a thumbs up from Stephanie, lots of posts, links to other blogs, and interactivity. One problem might be that the Yahoo! bloggers don't appear to answer comments. I thought Stephanie’s review was good. 54 out of 80.

Lastly, I just did a recount of all of the blogs on the wiki, and noticed our count was out by two, so we have 60 companies blogging in the Fortune 500 or 12%.