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May 08, 2008

EMC’s First Year Of Corporate Blog Lessons

Mario Sundar, the Community Evangelist at LinkedIn writes a post about EMC and the 5 lessoned learned in corporate blogging.

1) The right bloggers within your company will find you
2) Non-correlation with titles and blogging capacity
3) Groom bloggers - have an internal blog playground
4) Corporate blogging is an oxymoron - keep it real
5) A community of bloggers

Lesson three was interesting, Jim Cahill at Emerson Process Management at the New Comm Forum also described how his company only got approval for blogging once they tested an internal blog.

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Comments

I wish EMC had shared a sixth lesson -- how did blogging help their business?

Maybe they will see your question and answer!

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