Better Than Average Rating For Blogging Fortune 500 Companies

I developed a new chart for the Fortune 500 business blogging wiki. The chart shows the average scores for reviews conducted on Fortune 500 companies that are running a corporate blog.

You can review the chart on the about this wiki section of the website.

Using the businessandblogging.com methodology for reviewing blogs, which is a system of eight review factors to give a total of 80 potential points for assessing a company's blog,

Twelve reviews have been conducted using the businessandblogging.com methodology.

I've built a table on the Fortune 500 business blogging wiki that adds all of the totals up for the reviews. The mean for all company reviews is 54 out of 80. Quite good, but certainly a lot of progress is needed to boost that figure higher.

Looking in detail at the where the low numbers occur out of the eight factors; interactive or social interaction design and responsive are the lowest factors at 6 and 5.

My suggestion to other Fortune 500 companies considering starting a blog is to think more about how readers are interacting with your blog, that’s definitely a design issue as well as a response issue, and make sure you have a good response system for follow up through comments or outreach.