Comcast's Use Of Social Media For CRM
Two Additional Models For Cluetrain Manifesto Communications Strategies

2008 Tech Editor's Guide To Online Journalism

Tom Foremski's interview with Dan Farber about the lessons he has learned from running blogs at Cnet are invaluable for understanding how the leading online journalists in the tech field write today.

"Among the changes Dan Farber has already made:

- Different CNET departments now publish using the same template.
- Publish a story as quickly as possible, edit it later.
- Stories are updated constantly.
- Adding the right keywords and tags to make stories discoverable by search engines. About 40 per cent of CNET traffic comes from search engines.
- Use Internet standards whenever possible.
- There is no end to the work day, you are always on call.
- Everybody blogs.
- Create synergies between news, reviews, analysis, and blogs.
- Getting journalists to put in web links to non-CNET publications. "It's about being part of the web and not separate from it," he says.
- Carrying a pad of paper and pencil is not enough. Journalists also take photos, videos, and make podcasts."

One question, I had for Dan Farber was, is the company using any text analysis tools? Would you? And could you see them as a competitive advantage? See my post, "Analysis Tools For Tomorrow's Newsroom," about online journalists use of such tools.
p

Comments