The American Marketing Association has launched another blog about the AMA. The first post is all about the AMA's new definition of marketing. One that I don't like, partly because I have enough trouble remembering the one I learned in the 1980's (I am too busy learning new songs to sing to my son Bram), plus I don't think the new definition deals enough with the value that is provided to the seller or provider of products or services in an exchange.
