Avaya - A Telcom Giant With Bell Labs Roots
Todd Defren Recommends Listening, Understanding & Participating When Jumping Into Social Media

New AMA Blog Opens With Controversial Definition Of Marketing

The American Marketing Association has launched another blog about the AMA. The first post is all about the AMA's new definition of marketing. One that I don't like, partly because I have enough trouble remembering the one I learned in the 1980's (I am too busy learning new songs to sing to my son Bram), plus I don't think the new definition deals enough with the value that is provided to the seller or provider of products or services in an exchange.