Andy Sernovitz, CEO of Gas Pedal, CEO of WOMMA, the Word of Mouth Marketing Association and blogger at Damn! I wish I'd thought of that! has set up the Blog Council an industry group of large companies which conduct corporate blogging.
Here's the mission of the council:
The Blog Council's mission is to help corporate blogging efforts become more successful.
Up to now, there hasn't been a community solely dedicated to serving the needs of corporate blogging. The Blog Council is here to help create:
Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
ROI: Developing metrics programs that help deliver measurable ROI from blog activities.
Advocacy: Blog Council has a united voice to provide the corporate perspective in the blogosphere.
Blog Council Membership
Blog Council members are:
Major global corporations and brands
The key executives responsible for their company's official blog presence
The entire blog team: bloggers, management, marketing, legal, etc.
Blog Council members are not:
Vendors or agencies
Individuals or general-interest bloggers
Corporate employees with personal blogs
Oh well, I guess this excludes me. I did notice several people from agencies among the mix of members-only presentation though. There was project on the list of projects about a blog directory, I wonder if the group would like to support the Fortune 500 blogging wiki project rather than start another directory online?
Thanks to Richard Binhammer at Dell for the link.