Musings On Social Media

Developing a social media or web 2.0 strategy today is not about jumping onboard the latest social media technology. Second Life for instance, might seem cool to one company executive, but the real market research question any decision maker should ask themselves is will connecting with people in Second Life reach enough of my audience to justify the costs of joining that social media technology? With so many social media technologies to choose from, it’s not just a matter of getting involved with everything but evaluating where an organization should participate. At the same time while its immensely important to conduct outreach within social media technologies; developing something unique for an organization on their own website that incorporates social media technologies is important for a number of reasons: credibility, transparency, and search engine marketing to name a few.