B.L. Ochman writes a post about the problems the Kryptonite Lock Company is facing from a competitor who slammed Kryptonite online. Kryptonite Lock Company caused a massive blog storm a few years ago because of how the company handled criticism of its products a few years ago.
BL explains how recently a competitor claimed Kryptonite locks could be easily broken with ordinary wire cutters. However, as it turns out those wire cutters will cost about $600 to purchase.
Donna Tocci, Kryptonite's PR director responded to the criticism, and had asked BL Ochman's advice. The competitor had criticized Kryptonite on the Kryptonite blog, but had apparently used abusive language. B.L. Ochman recommended outing the competitor and letting the public make their own minds about such behavior.
Here's one of the responses from customers on the Kryptonite blog to a post made by Kryptonite in response to the competitor.
"Well reasoned response! Frankly, their tactics have made me LESS likely to even look at their product!"