At the social media club on Thursday night Melanie Stachowiak and her company Market Wire were kind enough to sponsor the event. As we had a small but very vocal turn out, I thought I'd write a little about what Market Wire is doing the PR social media press release space. Market Wire can format, distribute and downstream to sites which are able to re-post all of the content from the social media press release format.
Melanie provided two examples of social media press releases put out by Todd Defren's company Shift Communications.
Interestingly the link to del.icio.us within the NeatReceipts social media press release is on a Market Wire domain within a framed site. This is actually a good idea because the page has two links, one to return to the original press release and another to go directly to the actual del.icio.us page for NeatReceipts. See the picture below.
My college, DeMontfort University in Leicester, England or Leicester Polytechnic when I was in college in the late 80's is hosting a blogging conference called the womenbusiness and blogging conference.
Well I thought my book was going to be published tomorrow, but I just noticed that the publication date has been changed to May 25th on my publisher's site. Not sure if that is a glitch or not, I will check with my contacts there.
Update: Ah, the American publication date is today! and the UK is May 25th.
I attended the Boston Social Media Club event last night. John Blossom of Shore Communications, Judith Perrolle of Northeastern University, and Douglas Quintal of Emerson College discussed ethics and the social media generation gap focusing on the case study of the Aqua Teen Hunger Force campaign. I'd earlier asked why the SMC was discussing the topic. I thought Todd Van Hoosear, the moderator from Topaz Partners and the panel did a good job of tying the issue the lack of an ethics discussion in the blogosphere. I took a lot of notes on this session and hope to write them up. However, here was the intro from each of the panelists.
John Bloom compared guerilla marketing to social media, more and more of his customers are looking at social media, and understanding that there are boundary issues within social media. John equated guerilla marketing with sometimes stepping over the boundaries in the public space. John described the example of Photobucket on MySpace, this photo social media company started embedding ads in widgets on MySpace. The FOX Corporation pulled the widgets because it was ruining the public space.
John thought that the folks who ran the Boston cartoon network program did not consider that they were part of the community and so did not talk with the community. There is not always the freedom to place ads in public spaces. In guerilla marketing and social media people should remain connected to common values.
Judith Perrolle had conducted a study of spam, and thought the cartoon network guerilla marketing campaign was solid-state spam, and that parts of the advertising industry were out of control. Political speech is protected but commercial speech is not protected in the same way.
Douglas Quintal thought that the old rules of marketing do apply to guerilla marketing and social media. You have to know your target, where the customers are located; otherwise a lot of advertising is wasted and not pinpointed. Douglas asked if Boston overreacted? He thought no, especially as 35 of the devices were found, who knew if 5 could have been bombs. Douglas thought that Boston did not deserve the ridicule from the country. The creative overshadowed the message and targeting. You have to be mindful of demographics. It shows the company did not do its homework, as there was no reaction in the other nine cities where the program ran. Just because a technology is new does not mean the rules of marketing are rewritten. You have to have some sort of accountability. Guerilla marketing has to be opt in
Tomorrow I start my new job at IMO Wireless in Lexington, Massachusetts as Director of Marketing. I left Backbone Media in July of last year to spend time on writing my book, which comes out at the end of the week. During that time my son, Bram was born two months early, he spent two months in the hospital, and is now doing very well at home. I finished the book manuscript at the end of December and finished all of the page proofs, edits and indexing by March. A big thank you to all of those people who helped me in my job search process, I am very happy to start work at the new company tomorrow. IMO Wireless is changing the way people buy wireless services and telephones with a retail experience that enables customers to avoid frustrations with buying wireless services.
Each week the American Marketing Association Boston job board has some new marketing jobs; every week I feature the chapter's new jobs on this blog. In addition, anyone who wants to get the word out about a job can send me an email at jcass (AT) nwlink (DOT) com so I can add them to my weekly blog posting.
Melvin Yuan writes a lucid and interesting post on the changing nature of public relations, suggesting that "the PR manager/director must take the leadership reins in preparing the company to deal with '360 degree' landscape of digital influence."
He explains that if PR managers hope to earn a place at the board table they must equip themselves with an understanding of how every department has an intrinsic relationship with the public, and this understanding will enable PR managers "to forge relationships with the public that views the company, not through the windows of the CEO office or the communications department, but through every pore. Only then, can Influence be truly 360."
Melvin is correct the public relations function can help each department, especially customer service and product management, communicate through dialogue with their audience, and in the process enable companies to receive information from customers they need to prosper.
Leaving a legacy is something not many people have the opportunity to do. For those of you in the public relations community helping the next generation of PR professionals learn the ropes is possible by spreading the word about the scholarship grant program run by the Boston Chapter of the Public Relations Society of America. Mark McClennan the President of the chapter let me know yesterday that Beth Bryant is now accepting grant applications for the chapter’s $2000 award. If you are an undergraduate or graduate attending a college or university in eastern Massachusetts you can apply for the grant. The deadline for the application is May 15th 2007. For more info see Mark's post.
Josh Wolf, the video logger who was being held for contempt of court for not releasing videos and testifying before a grand jury has been released after coming to an agreement with prosecutors, reports the San Francisco Chronicle. Josh had been held in federal prison for 7.5 months, the longest serving US journalist for refusing to reveal sources in US history. My colleague Tom Abate in the Society for New Communications Research has been covering the case over the last eight months and making a post every Friday about the case.
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.