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What Is Marketing?

Social Media Survey

Joseph Jaffe is running a survey in conjunction with the Society for New Communication Research about social media.

The survey aims to, "To assess the awareness and knowledge of senior marketers of conversational marketing and their priorities for including it in their marketing and communications strategies and measurement."

Results from the research will be used in Joseph Jaffe's book, Join the Conversation, to be published this summer.

As a research fellow with the society, I'd like to support the survey, please take the social media survey.