Zane Safrit of Conference Calls Unlimited and I will be discussing, the importance of corporate culture to the success of social media programs at the New Communications Forum on Friday, March 9, 2007 from 8:30 to 9:30 p.m.
Here’s the description of the session: A healthy and trusting corporate culture is a crucial foundational aspect of any organization’s social media program. Conference Calls Unlimited has a solid corporate culture, which plays a key role in its corporate blogging program. Join us for a conversation with Zane Safrit of Conference Calls Unlimited and SNCR research fellow John Cass to discuss:
- Which cultural factors make for an easy transition to social media
- How successful companies have done it—beyond Silicon Valley
- The business case for a strong, open communication program
Zane Safrit is CEO of Conference Calls Unlimited. John Cass is a marketing and PR expert and a research fellow and a member of the Best Practices committee of the Society for New Communications Research.
This session is part of the blogging policy research project that’s part of the Best Practices committee. Here are some other podcasts from the project.
Jennifer McClure interviews Scott Wilder of Intuit
Dan Karleen interviews Christopher Barger from IBM
Dan Karleen interviews Bruce Lowry of Novell
Unpublished interviews:
Shel Holtz interviews Charles Bess, P.E., EDS Fellow
John Cass interviews Zane Safrit from Conference Calls Unlimited
