Fortune 500 Blogging Effort

Easton Ellsworth has launched a wiki for the evaluation of all fortune 500 companies. The wiki is hosted by the business blog summit. (note: I spoke at their event last year in San Francisco)

The project is a volunteer effort to catalog blogging efforts within the fortune 500.

The project is also somewhat in competition with the Fortune 500 business blogging wiki started by Chris Anderson and Ross Mayfield.

However, until recently, that wiki had not been kept up to date very much, but I do see some activity there again, the wiki shows 8% of the fortune 500 now blog, or 40 companies.

I am often asked how many companies blog in total, and I have to answer I don’t know. Though I did hazard a guess a few months back at 0.73% of all employers blogging. I think the way to find out is to rope in Six Apart, WordPress and the other major blog publishing companies to help with the survey of companies. I think such a project would help the whole industry. In fact I had another crazy idea, if anyone is a programmer, and was willing to put together some sort of business blog stats feed, we might be able to conduct such a project automatically. Each company would be responsible for updating their own feeds and register with a central website. Anyway just an idea. Maybe the gang at the business blog summit can help by starting with the Fortune 500.