Just got back from a successful AMA Boston and Boston SCIP meeting at Bentley College in Waltham. We had over 60 people attend the session on competitive intelligence. Parmelee Eastman and I have been planning the event since March of this year. Parmelee developed a script for a competitive intelligence case study, two CI practitioners read out the script and a panel and the audience commented on the case study. We had a lot of participation, and then we read out the real result of the story.
I came up with the idea for this type of program after seeing a similar event at the PRSA in Seattle a few years ago; I recall the event was very successful, lots of questions and participation from the audience.