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AMA Board Meeting

AMA Events, blogging workshop etc.

Wow, it’s been a very hectic week in the last week for me. I am getting up to speed for my Presidency with the Boston chapter of the AMA. I met with two board members and also had a conference call with the local healthcare sig.  I am looking forward to getting my marketing plan finished for next year.  I still have several meetings with a few board members left to organize.

What I am really excited about is the opportunity to advocate for marketing in the Boston area, I think many marketing departments don’t always get a lot of support and understanding from companies. Especially around the concept of marketing, promotion is a big part of marketing, but also building successful brands is very important. I’d like to help more successful Massachusetts based organizations by using all of the concepts around marketing. 

If you are interested in volunteering with the chapter and are a member let me know, I need some PR people to help for next year.

Oh, a big event coming up in June, on the 24th is this National AMA blogging event.  We will have 11 panelists including someone from Microsoft.

Location: Batterymarch Conference Center
60 Batterymarch Street, Second Floor
(Located on the 2nd floor of the Wyndham Boston Hotel)
Boston, MA 02110
617.556.8000
http://www.batterymarchmeet.com

Time: 8:00am - 5:00pm

Schedule: See below and the link.

Price: Non Member $695, AMA Member $645

Registration Link: Click here to register.

For the workshop's blog: Click here

Schedule June 24th 2005

8:00 a.m. - 8:30 a.m. Registration and Continental Breakfast

8:30 a.m. - 9:00 a.m. Setting the Stage/Introductions
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

9:00 - 9:45 a.m. Blogging 101
Speaker: Ben McConnell, Author, Speaker, Church of the Customer
Church of the Customer

9:45 - 10:30 a.m. It’s Not Just A Website: Why Blogs Are Different, And What That Means To Marketers
Speaker: Stowe Boyd, President, Corante
Get Real

10:30 a.m. - 10:45 a.m. Blogs: It's All About the Story
Speaker: Millie Garfield
My Mom's Blog by Thouroughly Modern Millie

10:45 - 11:00 a.m. Break

11:00 - 11:45 a.m. RSS: Marketer's Next Big Thing?
Speaker: Bill Flitter, Chief Marketing Officer, Pheedo, Inc.
Pheedo Blog

11:45 a.m. - 12:45 p.m. Lunch

12:45 - 1:30 p.m. Searching for Blogs
Wayne Pelletier, Interactive Creative Director, 360i.com, Inc.
search engine scoop

1:30 - 2:15 p.m. Weblogs in Practice: How Smart Marketers are Using Weblogs
Speaker: Dana VanDen Heuvel, Managing Director,
BlogSavant

2:15 - 2:45 p.m. Corporate Blogger
Dr. Ronald Lasky, Senior Technologist, Indium Corporation and a Visiting Professor at Dartmouth College,
Dr. Lasky’s Blog
Rick Short, Director of Corporate Communications at Indium Corporation, Short’s Blog 

2:45 - 3:00 p.m. Break

3:00 - 3:45 p.m. Weblogs and the Law
Speaker: Charles M. Smith, COO and Legal Counsel,
Pheedo, Inc.

3:45 - 4:30 p.m. Helping Your Company Jump on The Weblog Bandwagon Panel Moderator: John Cass, President-Elect, AMA Boston Chapter & Backbone Media Blog Survey
Participants: All available speakers and special guest Georgeo Pulikkathara Microsoft's MSDN Webcasts

4:30 - 5:00 p.m. Wrap-up and Review – Taking it Back to the Job
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

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