November 11th ¨The Changing Face of the Web II ¨Blogging: How companies are using blogs to engage their audiences and build brand”
Macromedia, Microsoft and other leading technology companies are at the forefront of the corporate blogging phenomenon in the U.S. Four panelists describe how companies are using and can use blogs to build brand through PR and customer engagement.
· Tim Buntel, Product Manager at Macromedia [http://www.buntel.com/blog/]· Greg Brooks, Principal of West Third Group [www.greg-brooks.com]
· Dave Austin, Senior Systems Engineer at Intraware [http://itra.typepad.com/]
· Greg Jarboe, President at www.seo-pr.com
· Moderator, John Cass, Marketing Director at 48hourprint.com and President-elect of the Boston AMA [http://pr.typepad.com]
Location: Focus on Boston, 75 Third Avenue, Waltham.
Time: 6:00 p.m. - 8:30 p.m.
Cost: $29 AMA Boston members/$59 non-members/$20 AMA Boston students
Contact www.amaboston.org to sign up.