Deleting Google Adwords for Less Profit

I turn Google Adwords off, or at least I pause my campaigns over the weekend. However this means that as Google Adwords determines my total budget for the month by multiplying the daily budget by 30 days, I am always under budget and Google Adwords tries to deliver more traffic. But if you delete your campaigns on Friday and reinstate them on Monday, Google Adwords thinks you are starting from scratch and estimates your budget for the month for only the remaining days in a month, rather than the total days left. This allows you to have better consistency of click delivery and keep within budget. But it may actually decrease your profits.

I was finding that Google Adwords was delivering way of the minimum 20% over delivery mark and so Google was crediting my account for all the extra clicks over 20% over delivery. Great for your profits & sales, but not good for consistency, plus this is rather hard to reconcile as the true cost of Google Adwords is only reflected in the account billing portion of Adwords and not on the Google Adwords general reporting section.

I’d suggest Google Adwords needs to build a billing system that allows advertisers to select how many and what days during a month they want to advertise on. In fact I prefer if we could select time of day as well. I don’t turn off my campaigns at night, but I have heard of other advertisers getting a better ROI by shutting down for the night.

What about you, have you had trouble with Google Adwords and what ticks and tips have you found to get around the issue?