I enjoyed reading Jeremy's posting today about companies having to be aware of their blogging community. I think he is right, and this goes not just for a customer base but internal company blogs as well.
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.