The Power of Personality for Corporate Blogs

Personality is important to a blog. If you can reveal more of your personality, though wit or humor, I believe your copy will have a greater chance of being read by your audience.

This might seem strange for a businessperson, but acting the fool or wit will help. To hope to retain the reader's interest on the web, it's important to both present information that educates, and entertains.

The founders of Parker LePla, a PR and Branding company, in Seattle Washington, wrote a book about "integrated branding". In their book the founders describe how understanding a company's story and telling that story to your customers on a regular basis is important to building brand, especially if that story links into how your customer's perceive the value they will get from a company's product or service. Telling your story, you reveal something about your personality, and the personality and value of your company. Your audience will want to read that story; see what happens next, and it will add a human face to your company through the your company’s web site.

An example of story writing in action can be found in a recent article at MarketingSherpa.com. Phil Libin, the President of CoreStreet, Ltd runs a web site called www.vastlyimportant.com, a tongue in cheek look at the state of Phil’s business life, his company's and industry. Phil is now getting a lot of traffic, not all relevant to his business (the most successful page on the blog is all about toy robots), but he is starting to get sales referrals and media leads.

One last tip, I think it's important to post your picture on your blog, a picture puts a face to your writing building a better relationship with your audience.