Getting a high rank on Google does not necessarily translate into traffic and a response from customers, so says Ian Lurie of Portent Interactive in my interview with him last week. Why, is that I wondered, maybe its partly to... Read more →
Ian Lurie is founder and President of Portent Interactive, a Seattle based Interactive Agency that provides Search Engine Marketing, web design and web application development services to a broad range of clients. I used to work for Ian when I... Read more →
The Gap published a report detailing the state of The Gap's factories outside of the US. They rate the factories based on their health and safety record, and labor organizations. This will prove to be a good PR effort on... Read more →
Do you have a large marketing budget and work for a major company? Well if you do, you might get invited to a cruise on the marketing forum. I've seen their sister organization CIO forum. Basically trade shows were no... Read more →
I went to a seafood restaurant today, and after the meal and plates had been cleared away, the waiter returned put down paper placemats at everyone's place. The paper mats had statements from the company mission and goals. Interesting the... Read more →
Introduction to "The Interview" Recently, I reached the 150th page on PR Communications, I took the opportunity when reaching this landmark to consider if I had met all the goals I wanted for the blog when I originally started. One... Read more →
This posting on Yahoo from AdWeek about the downturn in the number of PR professionals is old news. I found this excerpt interesting. "PR staffing in 2003 dropped by an average of 15 staffers within Fortune 500 companies, according to... Read more →
Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.